Contributions of Modern Technology by David Ingram Essay Example for Free

Contributions of Modern Technology by David Ingram Essay Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike the shotgun-scatter technique of yesterdays mass media outlets, new advertising channels created by cutting edge technology allow companies to target small groups and individuals with personalized advertising messages, while collecting feedback and measuring responses on the fly. Research Tools Modern technology greatly enhances advertisers ability to perform market research and testing when developing ads. Extensive collections of consumer data can be obtained online, and the results of feedback and opinions can be analyzed instantly with computers. Virtual focus groups can bring together people on opposite sides of the world to view and provide feedback on advertisements, and opinion leaders can be engaged via online surveys that expose the viewer to a proposed ad while soliciting feedback. Development tools for internet advertisements has have improved dramatically over the past 20 years. While the static, logo-driven banner ads of the 1990s were effective themselves, todays ads feature video, animation and even viewer interactivity. Development Tools Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web. Modern video editing equipment can be used to create ads with a â€Å"wow factor†something that catches viewers attention and keeps them glued to the screen. Enhancements in computer animation allow advertisers to create lifelike settings, characters and action that could never be achieved only 40 years ago. Special effects also allows ads to fully leverage the marketing appeal of popular movies and television shows, making the obvious product appeal the only thing that differentiates the ad from the movie or show. With a range of powerful tools at their disposal, advertisers can create visual messages that appeal more personally to specific consumer groups. Social Networks Social networks are proving to be an invaluable resource for small businesses and bootstrap marketers. Social networks, besides allowing advertisers to engage consumers in research and testing, they also offer a powerful and free distribution system. Distributing interesting, memorable ads via a social network can set off a chain reaction in which individual viewers spread the advertising message in a personal way, to millions of viewers, at no cost to the advertiser. Internet Advertising The Internet has wrought havoc on the effectiveness of traditional advertising outlets while simultaneously creating interesting new avenues for marketers to reach consumers. Internet banner ads can be strategically placed on websites that target specific consumer groups much more effectively than mass media. Television-style ads can be placed on Internet videos, such as news clips. Free web-based games can be developed to provide an interactive experience while exposing players to advertising messages. Ads, combined with promotions, can be sent to individuals via email campaigns. Endorsements Paid endorsements of sports celebrities and events have become exponentially more effective due to the reach of radio, television and the Internet. Endorsements that traditionally exposed several hundred spectators to an advertising message can reach millions through national broadcasts and Internet exposure.

Modernizing The Crucible Essay -- The Crucible Arthur Miller Witchcraf

Modernizing The Crucible Imagine you are a director who has been asked to direct a modern version of The Crucible. Decide on how you would make the play modern and the kind of setting that you feel is the most appropriate for conveying the themes of the play. In your discussion, you should deal with what you feel are the main themes of the play that you want to focus on and how the setting will enhance and even add depth to what you have to say. Firstly, I feel that in order to make the play as modern as possible, the play has to have a feel which all of its viewers can instantly identify with, as well as being realistic when compared with current world events. Hence the setting which produces the most realistic play, as well as portraying events that viewers can identify strongly with, will therefore be the most appropriate for conveying the themes of the play. I have also decided to elaborate on the themes of hysteria, intolerance, integrity and choosing a scapegoat. For my setting, I will rely heavily on a combination of two world events that, in differen...

Payne v. Tennessee Essay

Facts: After spending a morning and afternoon drinking beer and injecting cocaine, Pervis Tyrone Payne entered the apartment of 28-year-old Charisse Christopher and her two children, Lacie, age two and Nicholas, age three at approximately 3:00 p.m. on June 27th, 1987. Payne made sexual advances toward Charisse Christopher. She resisted, which lead Payne to kill both Charisse and Lacie. Nicholas was found with several severe stab wounds that completely penetrated him front to back, but he managed to survive. Payne was apprehended later that day hiding in the attic of a former girlfriend’s house. Payne was convicted by a jury of two counts of murder. At sentencing, Payne presented the testimony of his mother, father, Bobbie Thomas and a clinical psychologist. These testimonies’ showed Payne was of good character, he attended church and he was of low intelligence and mentally handicapped. The State presented the testimony of Ms. Christopher’s mother, who spoke of the negative impact of the murders on Nicholas. Furthermore, the prosecutor presented argument regarding Nicholas’ experience. The jury sentenced the Payne to death on each count of murder. History: Pervis Tyrone Payne was arrested and charged with two counts of first-degree murder, the jury sentenced Payne to death on each count of murder. Issue: Does the Eighth Amendment prohibit a capital sentencing jury from considering â€Å"victim impact† evidence relating to the personal characteristics of the victim and the emotional impact of the crimes on the victim’s family? Finding: No. Victim impact evidence shall not be considered according to the United States Supreme Court. This rule was because victim impact evidence presents factors about which the defendant may have been unaware of and therefore, the evidence has nothing to do with the â€Å"blameworthiness† of a particular defendant. So basically, no evidence outside the case and not relating directly to the circumstances of the crime was admitted. In the present case, however, the Supreme Court expressed the view that â€Å"a State may properly conclude that for the jury to assess meaningfully the defendant’s moral culpability and blameworthiness, it should have before it at the sentencing phase evidence of the specific harm caused by the defendant.† So, a State may permit the admission of victim  impact evidence, as the Eighth Amendment presents no per se bar. The Supreme Court of Tennessee affirmed the conviction and sentence. The court rejected Payne’s contention that the admission of the grandmother’s testimony and the State’s closing argument constituted prejudicial violations of his rights under the Eighth Amendment as applied in Booth v. Maryland, 482 U.S. 496 (1987), and South Carolina v. Gathers, 490 U.S. 805 (1989). Rational: The court stated â€Å"Stare decisis is not an inexorable command; rather, ‘it is a principle of policy and not a mechanical formula of adherence to the latest decision.’† So basically, not all laws are set completely in stone and it can change over time from case to case. The court states that neither the law nor the facts supporting the prior cases have changed, merely the personnel of the Supreme Court have changed. My Notes: A few things I noticed was I unclear how Payne could argue that introducing such evidence as the grandmother testimony encourages jurors to decide for the death penalty based on emotions rather than reason. But, having his parents testify that he was of good character as plays on emotion, rather than reason. To me, only after introducing victim impact evidence can the juries meaningfully determine the proper punishment. After all the whole reason for this is to protect the victim right?

The Obesity Rate Of Children - 1158 Words

Children in this day and age have terrible eating habits. Nutrition is no longer a necessity, it is more of a thing that is thrown aside and overlooked. Children eat candy or sweets all the time, while getting no exercise. Exercise is a major part of keeping a healthy body but it is not the only thing that is needed to be a healthy person. I will discuss some of these necessities to being or having a healthy child. In today’s society there are more and more children are becoming obese, if this trend isn’t stopped soon then there will be no more healthy children. Besides the children whose diet is controlled by sports there are very few other children who choose to eat healthy. These children sit on couches playing video games all day rather than doing sociable or healthy activities. â€Å"In the past thirty-five years the obesity rate for children has went up about 11%. Before 2012 the obesity rate was only at 7% for children ranging from six to eleven years of age. This was just those who were considered to be obese. When one adds in the children who are just overweight that percentage skyrockets to over 33%. The risk factor of these children getting a disease because of them being obese is greatly increased. The greater their weight the greater the chance of a disease. This can also include high blood pressure or other health problems.† (Center for Disease Control and Prevention, 2014) But, whose fault is this? Is it the child’s or is it the parents? Can one truly blame theShow MoreRelatedObesity And The Rate Of Children Obesity1585 Words   |  7 Pagesthe years, the continuous rising in the rate of children obesity in America is worrisome. According to the centers for Disease Control and Prevention, the rate of children obesity rise from 7% in 1980 to 12% in the course of twenty years. Many people might not compare obesity to other problems happening in the world, and deem it as important, but what they do not understand is the detrimental consequences of this epidemic on each individual facing it. Obesity can affect more than the physical attributesRead MoreThe Obesity Rates Of Children And Youth801 Words   |  4 PagesIn Canada, the obesity rates of children and youth have nearly tripled in the last 30 years (Government of Canada). Over 30% of Canadian children and youth are overweight or obese (Childhood Obesity Foundation). Childhood obesity is beco ming more and more common, causes serious health problems, and needs to be addressed. Obese children and youth are at higher risk of both immediate and long-term health problems that are likely to remain in adulthood. These include both physical and emotional healthRead MoreFactors That Influence Obesity Rates Among Children Essay1520 Words   |  7 PagesThis paper will describe the factors that influence obesity rates among children. It will review relevant literature concerning the bio-psychosocial facts and etiology involved in childhood obesity. This paper will discuss why this is a problem not only for the client system, but also a significant social problem. Multiple systems will be explored to support the continuation of the problem on a micro, mezzo and macro level. Some specific policies that exacerbate the problem will be looked at alongRead MoreThe Effects Of Advertising On Children s Obesity Rate1056 Words   |  5 Pagesof Advertising on Children’s Obesity Rate It has come down to this, there is an obesity epidemic. It s like people can’t stop themselves from eating so much. Well, I guess eating isn t necessarily the big problem here... It s the type of food that people are consuming, fast food. America tops the list of world s most obese countries. It s just sad and something needs to be done about it. The worst part is that there are so many children being affected by obesity. According to CDC (Centers forRead MoreReduced Energy Expenditure And Prevalence Obesity Rates Among Children928 Words   |  4 Pageshas contributed to prevalence obesity rates among children. Demographic and epidemiologic analysis alone do not account for the high rates in childhood obesity. These analysis help provide a clearer understanding of why obesity is a national epidemic. It is significant as public health officials to know that there are substantial racial differences in obesity among young kids and teenagers in the United States. Among Hispanics for instance, the incidence of obesity was higher in 2011-2012 at 22Read MoreObesity : The State Of Imbalance Between The Calories1459 Words   |  6 PagesObesity is the state of imbalance between the calories consumed versus the calories expended leading to an excessive fat accumulation in adipose tissue resulting in physical and psychological problems. The excess fat is distributed in the body either around the waist (abdominal fat), trunk (android store fat) or gynoid store fat in hips/thighs. The primary causes of obesity are inactivity, unhealthy diet and eating habits, genetics, unhealthy diet and lifestyle, certain medications like antidepressantsRead MoreThe Minority Action Committee ( Mac ) Of San Diego Essay1542 Words   |  7 Pagesconcerned with the high obesity rates amongst minority communities. This policy brief will outline the factors pertaining to the persistent obesity rates amongst minorities – specifically, Latino and African American communities — and provide policy suggestions to the San Diego city council MAC believes will assist the city of San Diego in reducing the obesity rate in minority communities. Issue The Centers for Disease Control and Prevention has reported since 1960 adult obesity has tripled and sinceRead MoreChildhood Obesity : A Growing Problem Essay1047 Words   |  5 Pageson Childhood Obesity. I intend to first plainly explain a clear definition of what Childhood Obesity is. Next I plan on explaining some possible reasons why children develop obesity. I also want to give clear consequences and life struggles that may be associated with a child who is obese. I also want to discuss long term effects of this disease on the individual as well as society. Finally, I would like to discuss some possible treatments associated with curing obesity in children as well as inRead MoreChildhood Obesity : A Growing Problem1594 Words   |  7 PagesChildhood Obesity: A Growing Problem According to the African Journal of Food, Agriculture, Nutrition and Development â€Å"Twenty-five percent of children in the US are overweight and 11% are obese† ( Dehgan 1) . The Center of disease Control and Prevention defines overweight as having a body mass index, or BMI, of 30. BMI can be found by dividing an individual’s weight by their height. Childhood obesity is present in children from ages ranging 6-18. The amount of excess body fat can lead to many â€Å"heathRead MoreObesity : The Problem Of Obesity1643 Words   |  7 PagesTeen Obesity In Chicago Many Latino teens in Chicago suffer from what is called obesity. Throughout the Chicagoland, there are a variety communities that show health factor. In the Pilsen Community, obesity is highly defined in that area which determines the outlook on how Pilsen is in need of help for young teens to stay fit and lower the amount of obese teens that are in the Pilsen community. The problem would much simplier be not enough exercise or unhealthy foods that teens eat. However lack